mission statement
The West Yellowstone Tourism Business Improvement District (TBID) supports projects aimed at tourism development, marketing, advertising, and promotion to benefit West Yellowstone. The Tourism Development Fund may support projects focused on, but not limited to, convention, education, conference, recreational, entertainment and other types of destination events, along with capital improvement, that will generate room nights for lodging facilities large and small.
How quickly time goes by. The West Yellowstone Tourist Business Improvement District just renewed in 2019 for another exciting 10 years. As we plan for the future and sustainability of our premier destination, we have overcome challenges with the ever-changing tourism industry demands.
The pandemic, post-pandemic, coupled with the unpredictability of Mother Nature’s weather patterns, we are continuously presented with challenges that make our destination pivot with the visitor’s needs. We have seen increasing marketing channels over the last 10 years such as the introduction of smart tv, increased social and digital platforms, that can make it challenging to get the marketing and promotion messages in front of our destination visitors.
Our neighbors to the North and South are seeing increased room nights, offering competitive prices, and resulting in loss of market share to our gateway lodging. In order for West Yellowstone to sustain occupancy for winter and summer markets we have made the decision to increase the nighty assessment from $1-$2/night.
Please join us in reviewing and enjoying the printed piece in front of you as we discuss the importance of the WYTBID marketing strategies and campaigns for the assessment increase. All of these efforts have been made possible by the TBID stakeholders, board members, and staff. Your continued support is crucial to the success and sustainability of our premier destination that we all love. We request your signature on the petition provided to allow us to continue promoting West Yellowstone, Montana as a premier community and destination.
Sincerely,
Jeff Schoenhard
Jeff Schoenhard, President
Hotels with 50-100 Rooms
jschoenhard@kellyinns.com
Jeremy Roberson, Vice President
Hotels with 50-100 Rooms
jroberson@yellowstonevacations.com
Jerry Johnson, Secretary/Treasurer
Hotels with 10-49 Rooms
westmayor@aol.com
Sara Maurer, Officer
Hotels with 10-49 Rooms
evergreenmotel@qwestoffice.net
Lisa Johnson, Officer
Hotels with 100+ Rooms
Alma Clark, Representative
Properties “At Large”
John Stallings, Representative
Properties “At Large”
Brock Kelley, Representative
Properties “At Large”
brckkelley@gmail.com
TBID STAFF
Kristy Coffin, TBID Administrator
kcoffintbid@gmail.com
Audria Butler, Marketing Director
wytbid@gmail.com
Dear Valued TBID Member,
How quickly 10 years has gone! Just a few short years ago, the West Yellowstone Tourism Business Improvement District was formed and, since then, has enjoyed growing success. As we look at renewing our commitment to the West Yellowstone TBID, it’s important to recognize and review the efforts we’ve taken to promote West Yellowstone as a destination through your dollars and our marketing initiatives. This collaboration is proving to be a powerful force in recruiting visitors to our area and in competing with and surpassing our competition.
Please join us in reviewing and enjoying the piece in front of you as we highlight some of the strategies and campaigns of the last few years. All of this has been possible because of TBID member funds and the efforts of our stakeholders, board, and staff. As we approach our 2019 renewal deadline, your continued support is crucial to the seamless success and operation of the West Yellowstone TBID. We request your signature on the attached petition to allow us to continue the tremendous momentum we have built in promoting West Yellowstone as a premier community and destination.
Sincerely,
Jeff Schoenhard
Jeff Schoenhard, President
Hotels with 50-100 Rooms
jschoenhard@kellyinns.com
Jeremy Roberson, Vice President
Hotels with 50-100 Rooms
jroberson@yellowstonevacations.com
Jerry Johnson, Secretary/Treasurer
Hotels with 10-49 Rooms
westmayor@aol.com
Sara Maurer, Officer
Hotels with 10-49 Rooms
evergreenmotel@qwestoffice.net
Dan Reger, Officer
Hotels with 100+ Rooms
dreger@delawarenorth.com
John Stallings, Representative
At-Large Hotels
danivoros@msn.com
Brock Kelley, Representative
At-Large Hotels
brckkelley@gmail.com
TBID STAFF
Kristy Coffin, TBID Administrator
kcoffintbid@gmail.com
Audria Butler, Marketing Director
wytbid@gmail.com
TOTAL ROOM NIGHTS
NUMBER OF TBID HOTEL ROOMS
NUMBER OF HOTELS IN WEST YELLOWSTONE
NUMBER OF TBIDS IN MONTANA
FALL OFF-SEASON ROOM NIGHTS
SPRING OFF-SEASON ROOM NIGHTS
Looking ahead for the West Yellowstone TBID 2019-2029, marketing efforts will continue to focus on shoulder seasons, leisure and group tour visitation, and increased exposure in growing and untapped market segments. Keeping up with industry trends, technology, and incorporating new ways to attract and communicate with our visitors will be critical to our success. West Yellowstone is THE gateway to Yellowstone National Park and we will continue our focus of being the number one Yellowstone destination for travelers.
Help us continue to put West Yellowstone, Montana, on the map and to help your business grow by supporting the West Yellowstone Tourism Business Improvement District into 2029.
- “Heart of Yellowstone” trademark/branding
- Direct flight market campaigns
- WeChat Business page
- Expanded social media presence
- Digital Asset Acquisition, Development & Management
- Geo-targeted text software
creative messaging
Marketing is the heart of the West Yellowstone TBID organization. It is the reason the TBID was created and the motivation for why a volunteer group of lodging property owners and managers is dedicated to its success. The TBID has the ability to promote West Yellowstone as a destination to wider geographies and demographics than individual properties.
sign the petition
PETITION TO INCREASE THE NIGHTLY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FEE TO $2/NIGHT IN THE TOWN OF WEST YELLOWSTONE.
In accordance with Title 7, Chapter 12 Section 12-1133, Tourism Business Improvement Districts, of the Montana Code Annotated 2021, the undersigned hereby petitions the Governing Body of the Town of West Yellowstone for the assessment rate increase from $1 per night to $2 per night of the West Yellowstone Tourism Business Improvement District. The Tourism Business Improvement District shall include al lodging facilities with 10 units or greater within the boundaries of the Town of West Yellowstone. The undersigned hereby acknowledges that pursuant of MCA 7-12-1103(7) that he/she/it is the owner or an authorized representative of the owner as defined below and is authorized to sign this petition. “Owner” means a person in whom appears the legal title ot real property by deed duly recorded ni the county records or a person ni possession of real property under claim of ownership for the person or as the personal representative, agent, guardian, of the owner. Please sign your name below exactly as ti si printed. fI there are multiple owners listed for a property, both owners must sign. If you are a representative of an entity that owns the property please list the capacity in which you are signing (president, trustee, partner, member etc.).
Download and fill out the petition and return the form to:
WYTBID
PO Box 1633
West Yellowstone, MT 59758